tag:blogger.com,1999:blog-4743827939914973908.post9196492853812370886..comments2023-07-04T09:08:06.623-05:00Comments on visible certainty: More questionsctchttp://www.blogger.com/profile/05385815368454291994noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4743827939914973908.post-63587407483325528642011-06-17T13:23:55.744-05:002011-06-17T13:23:55.744-05:00Our lecture yesterday discussing Picasso's Bul...Our lecture yesterday discussing Picasso's Bull, I felt was summarized by Susanne K. Langer in Arnhiem's "What Abstraction is not."<br /><br /><br />The abstraction of form here achieved is probably not made by comparison of several examples as the classical British empiricists assumed. nor by repeated impressions reinforcing the engram. as a more modern psychology proposes but is derived from some single instance under proper conditions ofimagimuive r~adi.<br />ness; where upon the visual form. once abstracted. is imposed on other actualities that is. used interpretively wherever it will serve and as long as it will serve.<br />Gradually under the influence of other interpretive possibilities. it may be merged and modified. or suddenly discarded. succeeded by a more convincing or more<br />promising gestalt.<br /><br /><br /><br />This process also begins to appear in an interview with<br />Richard Serra, Chuck Close where they describe their process and creative development which has allowed their generation to create the unfamiliar from the familiar.<br /><br />Charlie Rose Brain Series Episode Twelve: <br />http://www.charlierose.com/view/interview/11264pbakkuhttps://www.blogger.com/profile/15590543839365736133noreply@blogger.comtag:blogger.com,1999:blog-4743827939914973908.post-13983822038096226522011-06-17T12:59:34.598-05:002011-06-17T12:59:34.598-05:001.) I look to the powerful abstraction of brand th...1.) I look to the powerful abstraction of brand the companies they represent.<br />Just as Congress acts as an abstract representative to the people, a corporate logo of a brand name is an umbrella for a large organizations. Today these brands are carefully honed represent a story with connotations based upon a priori experiences. These experiences are implanted into the minds by a barrage of unique advertising in print, audio, and video. The advertisements become filed and organized in the subconscious and theoretically resurface when a particular want or need is desired which may pertain to that brand's particular product. Often the abstraction of a company will resurface in the form of a logo, laced with positive messages.<br />The tobacco company Phillip Morris<br />recently renamed its company to Altria. It did so, in that it's company name had developed an unshakable stigma for a litany of negative reason. Little do many people know is that this one large brand sells much more than tobacco so its many other markets were being effected. The word Altria itself is an abstraction. A word which phonetically distills the corporate identity into that of something generic and neutral. A name void of surname to no face can be attached. A name cloaked in ambiguity to attract no attention.pbakkuhttps://www.blogger.com/profile/15590543839365736133noreply@blogger.com