27 September 2010

Idea Origination

I found this video on TED, which I feel completely aligns with our current studio design problem. Check it out! The overall message is that ideas are not spontaneously conceived, but instead are the resultant of a number of disparate issues, which the individual is continuously mulling over and refining. Specifically, the speaker uses the example of Darwin's discovery of the theory of evolution. In his journal Darwin actually had all the information for his theory four months before making his discovery. What does this mean for our question about ideation and collaboration?

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