Arch390/790 Visible Certainty
University of Wisconsin-Milwaukee
Chris Cornelius, Associate Professor
Who knew? Please definitely include a section on the Swatch guard. I think the document so far is graphically appropriate. I think some high resolution details could be very helpful and seductive. I thought the combined swatch image at the end was great but wondered if perhaps it could be made of even more swatches. but maybe not. Would you care to take a personal stance on the appeal of the swatch watch? Were any digital Swatch watches ever made or are they all analog?
I like the rhizome graphic. In additon to countries, you might consider target demographics, such as watches intended for women or men, if you haven't already. But I like the analysis of the biology of the watches.
The idea of target gender could be interesting, especially in relation to color and how that might vary given the sex it is intended to appeal to.
From this information one could argue that swatch design is timeless in a sense. Overall I think they all have very similar traits that make them look the same. Going off of Amanda's comment I would like to see the advertisements for each watch over the years as well.
facsinating stuff on Swatch. I particularly noted your cataloging of swatch data. It reminded me of a project done at ball state with some architecture students: http://www.i-m-a-d-e.org/smart-scrap One thing I felt that could be interesting is graphically showing a graphic that illustrates the relationships between the catalog watch and the particular style trend of that year. Then using a modeling software of your preference express the data in shapes, points, texts, or lines.
Very interested to see the rhizome mapping technique implimented here. I'm curious to see popularity of the watches, analysis of sales and sort of puting a face to the numbers. You seem to have a very clear outline for how you will process the data. I think it would be interesting to make a graphic that utilizes the hands on a watch that perhaps point to numbers signifying some important correlating number, i don't know what that would be exactly
Your ideas and diagrams are exactly what I wish I'd have done to my project. I love the information in graphics, but I appreciate the consistency in the presentation, it remained captivating beyond the pretty pictures. Also the analysis of the unlimited potential of the swatch design is something that I think I will begin to pick up on in my analysis of the detailing of cars! Awesome!
fascinating. Have the proportions changed over the years? Have individual elements changed proportion? How do swatch watches connect with local cultures? Are there models that were only available in certain countries?
Cool topic, I think you picked an appropriate thesis to analyze 30 years of data. I agree with nick, with a sectional analysis would be really interesting to see during the evolution process. Great graphics, they all read well individually and as a whole. Maybe looking into prices of watch vs materials used over the years, could show an impact on the company growth side?
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